I have a story for you (and a secret-weapon someone I want you to meet).
Because this ONE THING can transform your business forever.
One of my good friends in business had a program awhile back -- focused ONLY on helping others create MESSAGING for their business.
She offered it for $5000, it took place over 6 months, provided training + specific feedback, and was BOOKED SOLID, for years.
Why?
Because MESSAGING is your oh-so-shiny, magnetic golden nugget in business (that makes people come flocking and then stay).
Or... sadly... your silent killer (meaning people read & retreat).
Err, I think we all want the first?
I know a thing or two about messaging...
>>> After all I wrote an entire module on it inside The Small Business Bay (that's worth the investment of the entire program on it's own!)
>>> And, lovely people like you seem to read stuff I write (my email open rates are consistently around 38 to 40%, when the industry average is about 17%).
But... there's someone ELSE who knows even MORE about messaging... and I want you to meet her (because she can be your new secret weapon -- for free).
MEET KAYLA.
Kayla Hollatz is big-hearted copywriter with a fierce love for storytelling, crafting memorable client experiences, and spending time at the lake.
She also happens to help businesses make crazy money by improving their messaging.
Kayla has charged upwards of $7500 to help her clients write compelling websites and copy... BUT...
(insert tiny squeal)
Inside The Bay you can get access to her direct feedback and ideas (included!) with our hands-on MONTHLY MESSAGING REVIEWS -- for no additional cost!
Kayla comes with your investment in The Small Business Bay -- she's basically like the highest-value bonus ever, for free.
(She happens to also be the sweetest soul you'll ever meet who values giving-back and making world-impact through business as much as me).
Because here's the thing... the BEST messaging doesn't just happen. It is formed out of a deeply-rooted brand story (that we help you build the foundation for first).
And Kayla knows that -- which is why she believes in The Small Business Bay.
Female Solopreneur, your messaging is THAT important -- so we support you personally, as 1-on-1 as possible, while you bring your brand to life through messaging (and visuals).
I did a quick MINI INTERVIEW with Kayla so you could dream big about what's possible for your business when your NEW MESSAGING begins to emerge (inside The Bay!)... ENJOY!
1. Why do you think powerful messaging is so important to our businesses?
KAYLA: Communication can make or break a business. Copywriting sparks interest and creates a deeper connection with your ideal clients or customers. If your messaging isn't written with your ideal client and a clear strategy in mind, it may hurt your sales and overall conversions. It's a crucial skill to learn, whether you're improving your own copy or partnering with a copywriter to refine your messaging.
2. Why do you think it's so helpful to get outside feedback or support with our messaging?
KAYLA: Even copywriters need editors! It not only brings a sense of confidence in your writing to have someone else looking it over, but you can also access fresh insights, ideas, and strategies when partnering with an editor or messaging expert.
Sometimes we have blindspots... having another pair of eyes on your work can help you alleviate that.
However, it's always important to be specific about what kind of feedback you're looking for and ensure the person looking it over is not coming from a place of harsh criticism but rather giving kind suggestions.
That's what we focus on in The Bay!
3. What are some examples of the biggest RESULTS (growth or financial impact) you've seen a business have due to renewed messaging?
KAYLA: One of my favorite projects resulted in an increase in revenue from $72,000 to $1.9 million in just one year after launching their new copy. These sales were directly driven by our new website copy.
Some of my clients have seen as much as 80-90% of their leads come from unpaid traffic from Google, all due to our new messaging that's rooted in SEO.
There's truly no limit to what you can accomplish with renewed messaging! It takes time, of course, but there's no need to get it perfect. Copywriting is really an ongoing experiment, helping you learn more about your ideal clients and how you can best communicate your value.
The Bay is a safe and encouraging place for us to do just that!
Female Entrepreneur Friend -- the value Kayla brings to The Bay is just one more example of how The Small Business Bay is set up to SAVE YOU massive dollars and countless hours...
...while preparing you for purposeful, profitable GROWTH ahead.
Whether you've already taken a peek, or haven't given it a thought yet -- gift yourself a few minutes to DREAM BIG as you explore the calm waters of The Small Business Bay right HERE.
Your business is personal -- and so are we.
As always, cheering you on!
With Purpose & Joy!
-Shannon
>>Brand & Marketing Strategist, Creative Director, Small Business Mentor
www.FeatherBlueStudios.com
>>> Grab a free small business strategy resource to get started HERE
>>> or explore the calm waters of The Small Business Bay right HERE
