I have something you NEED to hear.
The ONE most powerful way I know to draw new clients (or followers or collaborators!) in, is the power of (drum roll!!!!)... a strategic brand.
When you have an alluring, magnetic "brand strategy" in place, you'll never have to have those icky sales conversations again, because your clients are already warmed up... already ready to buy.
But let's back up... Here's an important refresh: your brand is NOT your logo. (That's part of your visual identity -- important? Sure. But your whole brand? - not even close.)
A brand is THIS!!! >>>> whatever people think & feel (even if they can't articulate it) when they experience your company. BOOM. Let that sink in.
As a female entrepreneur, you might very well want your clients to feel one thing about your business...
but if you do a quick review of your website and social media pages... is that the feeling you're actually giving off?
Disorganized imagery implies a disorganized business. Chaotic messaging implies a chaotic business. Our brains don't like chaos. We like simple, feel-good repetition. (Think every Beatles song ever).
And if you're ready to get new clients (yes!) or uplevel your business (which might mean, say, some press or some podcast interviews), do you really have the look, sound, and feel of the type of professional you want to be?
Is your brand vibe "smooth?"
Picture this >> You walk into Target. You take a deep breath. You feel something (even if you don't notice, though maybe you do!). You find said toilet paper and walk out with 27 cute items along the way. Need we say more?
Target has a brand. You don't have to think about it. It just is.
If you want people to stick around (and heck, maybe purchase 27 extra things from you along the way - you know, give or take) you have to have a brand they want to hang out with.
A brand vibe they want to linger longer with, connect with, interact with, sign up for an email list with perhaps, and eventually... open their wallets to.
Right? Because here's the thing... what you offer or sell might be AMAZING. (In fact -- I'm pretty sure it is because I know you have a BIG HEART, Beautiful Girl!)
But if it isn't marketed with the right brand vibe, your business just won't get the attention it deserves (from the right people who really and truly NEED your help!!)
A well-developed brand is about strategy.
It's like knowing how to give off just the right "perfume" so that your amazing, perfect clients want to step in closer and breathe your business in deep!!
Your "brand strategy" is a process... but once it's in place, it saves you so much TIME!!!
IMAGINE....
not having to start from scratch, communicating with every potential client.
that everyone who connects with you and your company already has a know, like, and trust basis and is ready (or on the journey) to do business with you!
knowing what to talk about on social media instead of throwing social-spaghetti to the social media walls.
