I've found that we can find JOY in our businesses when we use this very simple 123 FORMULA:
1. Am I making business decisions / marketing paths that align best with ME? (my personality, gifts, preferences, stage of life, desires, goals, values, etc) -- not someone else's.
2. Am I focusing on my perfect customer / client (the one I realllly want to serve!)? So I feel the joy of getting to connect with the people I am genuinely excited to help (whether I get 5 new clients in one day or a single like on a social post that made someone's day!)
3. Am I building intentional sparks of joy into my business-building journey? (because why wait until we get to the "finish line" to enjoy this exciting entrepreneur thing!! )
1+2+3 = a good foundation for JOY in your purpose-driven business!
And... if you haven't noticed yet... a formula that will help you hit those purpose + profit goals as well!