> Helping you courageously, beautifully, resolutely step into your next-level business online. <

Hello Big-Hearted Friend!

 
 

Let us take you from unclear and overwhelmed to a beautiful business, brand, and online presence that you, your favorite clients, and future collaborators fall in love with (and a simple, doable marketing & growth plan to get you where you want to go!)

IT’S TIME TO:

  • get a real grip on your marketing

  • get clarity on your brand, offers, and audience

  • cultivate deeply-rooted brand foundations that draw your favorite clients & customers with ease

  • elevate your online presence

  • ignite your confidence

  • and set your business up with a clear-cut plan for next-level purpose, profit, and freedom online

Welcome to the calm waters of The Small Business Bay

The Bay is our wildly unique “all-inclusive resort style” group coaching program for women in business

— With a HYBRID approach: high-touch 1-on-1 strategy, done-for-you creative + tech elements, group support, and accent expertise designed to propel your business forward from EVERY ANGLE —

you matter here


We’ve partnered with other women of expertise, and brought ALL the pieces you need under one beautiful roof, so you can see REAL RESULTS for your business.

Tuck away from the waves of chaos, in-decision, DOUBT, & overwhelm

and

…commit to life-changing growth inside the calm waters of The Bay.

 
 



Hi Big-Hearted Friend. I BELIEVE no one can impact the world just like you.

It’s time to step up and help the people who need you the most find you online — we’re ready to help inside The Small Business Bay.

Open the door to legacy-level purpose & profit, an online presence that sets you apart, exciting future collaborations, and new flexibility, freedom, impact, & joy!

PSST… THE DOORS TO THE BAY AREN’T ALWAYS OPEN, BUT YOU CAN GET ON THE NOTIFICATION LIST BELOW…

IT’S TIME TO COMMIT, FOCUS, & SOAR.

The Bay Inclusions | Brand & Marketing All-In-One Program for Women in Business | Shannon of Feather Blue Studios


CONTINUE TO EXPLORE…

The Small Business Bay

our 8 month, high-touch program

to help female entrepreneurs refresh or reinvent their deeply-meaningful business & client-compelling online presence for exciting results.

This is a uniquely

HYBRID program

(combining group coaching + 1-on-1 strategy + done-for-you support).

There is nothing else like it.

>>> RATES, INCLUSIONS, BONUSES, AND FAQ BELOW <<<

It’s time to set you up for the next impact you were made to make in this world.

Whether you’re a bookkeeper or photographer, coach or consultant, interior designer or product creator, service provider or product creator, fitness instructor or therapist…

THE THING IS:

You care about helping others through what you do.

And you want to elevate your online presence, get found by the people who need you the most, or even make a purposeful pivot…


MAYBE YOU’RE TIRED OF:

  • Not having a grip on your marketing, social, or online presence

  • Wondering how you can stand out in a sea of businesses online

  • A lack of clarity - where should you focus your time or direction?

  • The pressure to feel “salesey” or feeling forced into awkward marketing trends

  • Constant overwhelm, like you can’t “keep up”

  • Changing tech-trends and wondering how you fit in



AND MAYBE YOU’VE TRIED…

  • Copying others methods, hiring help, or following all the “shoulds”

  • Piecing together multiple plans to try to get a grip on your content creation

  • Growing on your own, but still feeling like you’re living in the shadow of what you could be bringing to the world

Maybe you even have a meaningful vision…

…but don’t feel equipped with the tools, clear path, accountability — or hey, even just COURAGE — to do what’s next.

And Friend — you’re not alone

In fact, most women struggle with these things as they try to reinvent their brand or feel in-control of their online marketing!

And sadly, many programs, coaches, and courses (even well-intentioned, good quality ones!) are part of the problem…



Because OTHER PROGRAMS:

  • take you through part of a process, but not the whole journey (so you skip crucial elements or do things in the wrong order)

  • teach you methods that worked well for that coach or mentor, but aren’t aligned with your personality (so you end up confused, burnt-out, feeling pressure to use mis-aligned methods, or taking-on clients you don’t love)

  • teach you, but leave you without any hands-on help — and let’s face it, you’re not great at everything and could use a burst of done-for-you-support (maybe design, writing, or tech) + someone who really listens 1-on-1!

  • leave you without the accountability or grace-fueled motivation you need to keep moving (because some days are hard)

  • sell you on “shiny” marketing methods that won’t work for you yet, because you haven’t built out a deep brand story first (most people skip this entirely!)

  • make you feel discouraged when you can’t keep up (because hey, sometimes you can’t!) so you just end up quitting on the course or program anyway

The Small Business BAY was designed to counteract EVERY ONE of those common struggles.

We want to give you the best possible chance

…to be set up for longterm, legacy-worthy success.


You want a business of joy & freedom that you LOVE.

A BUSINESS YOU CAN FEEL PROUD OF.

And a brand strategy, marketing plan, social media system, and online presence that is designed exactly right for YOU -—- not someone else.

So you feel calm & confidence, showcase what sets you apart, serve your clients & customers with joy, and step into whatever that next big thing is ahead.

ENTER: YOUR BEAUTIFUL FUTURE!

>>>>>

What if THIS was ahead…?

  1. meaningful clarity on the direction you want to take your mission, focus, or brand (and the legacy you’re leaving as you do)

  2. knowing exactly who you want to serve (dream clients coming to you)

  3. feeling proud of your online presence, visuals, and messaging

  4. have a clear marketing & content plan that makes sense, and won’t wear you out

  5. collaborations, features, & other new opportunities knocking on your door

  6. doing that next brave thing (maybe writing, speaking, or leading)

  7. being able to confidently raise your prices or see more profit!

    …or even to give-back beyond your wildest imagination!!

And Psst…

…you don’t have to be the loudest voice online to get the attention your business needs.

And you can do it all without feeling awkward, salesey or even showing-up online everyday — let your deeply-rooted brand story do the attracting for you!

(WE’LL TEACH YOU HOW!)



I see you, Beautiful:

You’ve lived enough life to have some experience and expertise

(even if you still doubt your own capabilities at times)

Maybe you wear other hats — friend, caretaker, volunteer, chief laundry-doer (does it every end!?) — or even have another career or business role.

And sure — you probably feel the weight of the world at times (it’s heavy out there!).

But you’re sensing it’s time to step into SOMETHING MORE

(or bring more of yourself or your business vision into a well-curated but super approachable online presence).

In a refreshed way that feels good to you — like never before.

Whether that’s with your quiet personality, your sense of humor, your creativity, your knowledge, your boisterous joy, the skilled expertise your business provides, or your compassionate soul.

Because only YOU can bring exactly what you offer to the world.

  • with intention & integrity

  • without regrets

  • valuing both your income + your impact

And we want to see big-hearted women like you

rise to the surface & THRIVE!

That’s exactly why we created

THE SMALL BUSINESS BAY

A place to figuratively “tuck away from the waves”

while you transform what’s possible for you & your business

in one calm, beautiful EXPERIENCE

Enjoying the JOURNEY as much as the destination.



Imagine for a second…

When you think of a BAY, what comes to mind?

For me, it’s calm waters, cozy corners, beautiful scenery, local expertise, an exhilarating waterside event with friends, awe-inspiring nature, and rest from the waves (while soaking up the sunshine).

How does that sound about now, Beautiful Friend?

That’s exactly how we want you to feel inside The Bay

(with an entrepreneur twist, of course!)

And here’s what’s really special (like nothing we’ve seen before)

we want you to GIVE YOU A

HYBRID EXPERIENCE

THAT INCLUDES:

-group coaching plus 1-on-1 strategy

-teaching plus a burst of done-for-you support

-community plus accountability

-anything-is-possible mindset plus grace-fueled flexibility

and TRANSFORM YOUR BUSINESS SO YOU:

-feel the part (clarity & confidence!)

-look the part (visuals)

-sound the part (messaging)

-live out the part (meaningful marketing, renewed confidence, & beyond)

supporting you every step of the way!

Sm-Thin-FFStpck_Lifestyle_WBL19_Outdoors_IMG_0627.jpg


Because the truth is

NO MATTER HOW GOOD YOU ARE AT WHAT YOU DO

(and I believe you have some skills, Beautiful Friend!)…

No one will KNOW … unless your online presence communicates it!

(In fact — most people make their first impression in 1/2 a second. Eeks!)

Which is why we created this full-service, beginning to end experience…

>>>>>

Want to see HOW IT WORKS?

SCROLL THROUGH if you love THE DETAILS >>>

 

Sound a little exhilarating?

Wondering if you belong here?

If we haven’t met, I’m Shannon

Owner here at Feather Blue Studios and founder of The Small Business Bay.

I’ve run multiple small businesses over 15+ years, in more than one industry.

I’ve transitioned, rebranded, & pivoted more than once…

And I feel so deeply called to serve women like you through this unique coaching + creative experience.

I have had to face all-the-fears, feel all-the-feels, and take lots of just-do-it action.

The REFRESHEDpreneur 2020 For Female Entrepreneurs | A Mini Event Online | Copyright all materials Feather Blue Studios & Fresh Feather Stock | Help for Women in Business Online  | Purpose Driven Women | Digital Tools & Brand Tips for Women

In this crazy online world, there’s a lot of pressure to “keep up,” embrace every trend, or hustle non-stop in order to get attention…

…but that’s not a viable marketing path for most small businesses to keep up with.

Through my own experiences, I’ve uncovered a method to show-up online that connects me to clients I love, exhilarating collaborations, & exciting growth opportunities —

All within my busy schedule and multi-hat-life, and permission to “grow slow or in bursts” depending on my season of life.

And the fun part is — you don’t have to do marketing just like me for it to work.

I’ve created a flexible path that you can pick and choose from to ensure it works for you.

I have found my own balance of

  • courage-meets-privacy online (yours might look different)

  • using social media without wearing myself out (introvert here)

  • what tech to embrace, and what to skip — everything-is-figureoutable

  • bold action in baby-steps (my purpose is bigger than my fear!)

And hey — enjoyed a lot of chai tea, dark chocolate, give-back boutique shopping, and family time along the journey.

(We call these “sparks of joy” moments inside The Bay!)

Along the way, I have been creating our signature curriculum

that’s unlike anything else out there

(at least that’s what I’m told by the women who go through it!)



With all the calamities of recent years (in our lives & online) I felt compelled to create a calm yet fiercely motivating space where women with big-hearts could set aside the worries of the world and build out their reimagined brand and business.

So they could take courageous action

It’s been a journey — with a large dose of my own ups & downs, growth-moments, and hard work — but without a doubt, I know this space matters.

thE BAY is MY BIG VISION TO SERVE you & your business.

to help you see the big goals, on your big-heart, realized.


Is it time to SAY YES to this kind of transformation, Friend?

Are you committed to getting there?

Are you ready to put in the real effort, so you can make the impact you want to make in this world?


WANT specifics?

Here’s what you actually GET when you join this 8 month program, inside The Small Business Bay…

SCROLL THROUGH THE INCLUSIONS

>>>>>>>


YEP. That’s a crazy amount of VALUE in one place, right?

INVESTMENT COMPARISON

YOU COULD hire any (or ALL) of this expertise ONE BY ONE…

Going that route could look like:

  • A business coach - for $1500 to $10,000

  • A marketing team - for $2,000 to $5,000

  • A mindset coach - for $1000 to $5000

  • A money coach or financial team - for $1000 to $3000

  • A brand strategist - for $1500 to $5000

  • An accountability group - for $500 to $2000

  • A copywriter to review your work - $500 to $5000

  • A graphic designer - $500 to $2000

  • A tech support desk to help when you get stuck - $500 to $1000

  • Loads of stock photos, templates, and more - $100 to $3000

  • Not to mention a lawyer to get questions answered on business admin or start-up issues? - (see disclaimer*) - PRICELESS!!! (hello, our legal 101 training!)

You could easily spend up to $40,000+ to get all of these services, separately.


And even then, you’d have to start fresh with each new consultant, taking the time to explain your personality, your brand story, your purposes, your style…

(do you know how many intro questionnaires to fill out that is!?!?)

Let me tell you, the time & energy that part takes is FOR REAL, Friend!



The good news is…

even with a collaborative TEAM supporting you inside The BAY

we’re not going to ask you to invest anywhere near the $40,000 that you might otherwise…

We want to help you use both YOUR TIME & MONEY wisely

All while keeping you at the level of focus, motivation, and let’s face it — emotional energy — you need to put the time in and make it all happen.

AND save you MONTHS — if not YEARS…

Of trying to do this on your own, or piece by piece, or mis-matched course by course…

(not to mention all the potential wasted dollars!!)


Here are the details…

The BAY INVESTMENT:

*** MAY 2024 ***

(plus additional BONUSES below!)

That’s like getting a coach, strategist, done-for-you support, a community, course, and more… at a FRACTION of the cost.

A few kind words from women who have valued their investment with me…

AND

BONUSES THAT VARY EACH TIME WE OPEN THE DOORS, SUCH AS…

Partnering with Melissa of Carbon & Clay…

Or to make sure you NEVER feel defeated by the technology and automation you might want…

Psst… This is a no-pressure zone. We only want what’s BEST for YOU.

Get your application in, and we’ll still give you time to weigh your final decision and/or book a 1-on-1 discovery call to make sure this is the right opportunity for you.

THE DOORS TO THE BAY AREN’T ALWAYS OPEN, BUT YOU CAN GET ON THE NOTIFICATION LIST BELOW…

And psst… one more FUN THANK-YOU, if you decide to choose the pay-in-full option >>>

yep - permission to start feeling really excited about YOUR FUTURE, FRIEND!

I personally work with every woman inside The Bay, and can’t wait to hear your big dreams ahead…

If you have questions for me personally to make sure this is a good fit — reach out via email or submit them on your application. This is high-touch personal support, and I’m accessible for you!

 
 

Feeling that tug to take action?

APPLY NOW & LET’S CONNECT

When you apply, we’ll review your application just to make sure we feel we can genuinely serve you well.

You can ask any & all questions you like on the application.

And you’ll have the option (if you’d like it!) to request a free, no-pressure connect call on your application (with me - Shannon) before you make a final decision to commit.

AND HEY, WE UNDERSTAND YOU WANT TO MAKE WISE & DISCERNING INVESTMENTS

as you look into what will truly transform your life, business, and future

But it’s good to remember that being an entrepreneur in and of itself is about taking decisive, well-aligned risks in order to pursue growth.

IT’S ALSO GOOD TO CONSIDER THE COST OF:

  • waiting and doing nothing

  • still being stuck where you still are in 1 year. Or 5 or 10.

  • back-tracking or having to do things over

  • piecing multiple separate expense or time commitments together into one, long expensive string

  • lost income because you’re not setup to sell, serve, or connect with your best client

  • and lost time toward bringing your dreams, legacy, and impact to life — not to mention the regrets!

Every day you wait is lost opportunity, more confusion, lost time, and potential lost income with it.

We get that the “timing” of joining something new is to be considered as well…

But Friend — rarely does anything new feel like “the right timing.” Life just keeps happening, it’s our job to say YES to the starting line to set ourselves up for success!

You can CHOOSE to make things happen. You can CHOOSE to “begin again.”

And true transformation takes COMMITMENT.

a commitment that’s going to PROPEL YOU FORWARD.

And investing MONEY is one of the best ways to make sure you follow-through on making something happen!

For your business to be a bright light in this world (and magnify your impact + income) you have to STEP UP.

Ultimately Friend, You want to find JOY in your experience, but also see end-results.

We want to help you EARN TRUST & CONNECTION ONLINE (in seconds!)…

TRUTH BOMB:

If your business isn’t putting the right messaging into the world (in the most compelling way possible)…

…your online presence is working AGAINST YOU.

And then you’re doing a disservice to the audience that needs you the most.

.

I know, without a doubt, that YOU & your BIG dreams MATTER.

And the people you have a heart to serve matter.

And when things MATTER…

…it just makes sense to take good care of them.

Which is why The Bay is designed to give you an abundance of value, in one beautiful space.

Saving you thousands of dollars and hundreds of hours.

And helping grow you into the calm & confident CEO you need to be to hit your meaningful goals.

Feeling the tug that the Bay might be right for you?

Excited but a little scared?

Feel ya.

But please don’t let uncertainty, fear, or doubt rob you of the vision on your heart and mind.

Excitement mixed with FEAR is normal Friend.

And I’ve been there too.

Leaning into courage (while still feeling the fear) has been one of the most impactful things I’ve ever done.

ASK YOURSELF:

“Could what I want to ACCOMPLISH be on the other side of this experience?”

If the answer is YES, reflect on what that could look like…

and APPLY NOW.

We’re ready to welcome you into this

calm & inspiring space…

sail your ship (aka you!) to shore for a WHILE, park in the bay, anchor, re-fuel

…and build-out (or rejuvenate) this whole online business thing.

With deep purpose & real results.

(And, quite honestly, someone to talk through decisions or hand things off to once in awhile.)

Want to talk to SHANNON DIRECTLY TO GAUGE IF THIS might be THE right FIT for you?

No problem, when you apply you’ll have the chance to book a no-pressure call or video chat if you’d like, or simply let us know you’re ready to go!

And if you’re wondering…”Do I really need EVERYTHING here?”

Sure, you might not need EVERY element of The Bay

(in fact, you might already be an expert in one of these areas!)

BUT THE VALUE IS SO great…

EVEN IF YOU ONLY USE HALF OF WHAT WE’RE OFFERING!



A PERSONAL NOTE

FROM SHANNON’S HEART

Dear Big-Hearted Friend,

Let me wrap up this page by speaking to you very personally for just a minute.

First of all, I created The Bay because I felt called to serve you — help you bring the most confident and fulfilling version of YOU to your life and brand. No matter what you believe — I deeply believe your talents and personality are unique gifts from God, who designed you with purpose — and I want to see you live those out that purpose to the FULLEST — for your own joy and for the good of those around you!

I know that making big decisions can feel scary at times (I have been there!). I know that taking a leap feels like jumping out into the unknown.

But what if… what if that “unknown” and brave choice started you along an astoundingly beautiful journey, so much more meaningful & impactful than you could possibly imagine right now?

What if your future, your confidence, your impact, your legacy could look wonderfully differently — in the very best of ways?

Let’s get something straight…. I am in no way “better than you” or “have it all figured out.” Goodness, no. We’re all in this thing called life together, helping each other along the way.

I’m also NOT naturally BRAVE, in case you were wondering. Courage is a growth process, one that I have intentionally chosen, because I feel passionate about using my gifts & talents in this world to help others (rather than hiding them).

I can say in all honesty, the most personal & business growth I have ever experienced happened when I:

  • invested money in myself & business (the motivation)

  • surrounded myself with community & accountability (the joy)

  • had a deadline / finish line in sight (the commitment)

I wanted to a create a feel-good, safe space with not only all three of those aspects, but also a plethora of additional support along the way — because I can’t emphasize enough how much I want to see you follow through, grow, and succeed (in whatever capacity that looks like to you).

I have thought deeply about how to put all of what you need into one cozy space — and while I am always adding or improving (trial & error is ok!) — The Bay is about as close as it gets to the space I’ve envisioned for serving big-hearted women like you.

Cheering you on!

With Purpose & Joy,

Shannon

And PS: We LOVE putting OUR money where our mouth is

>>> toward world-changing causes, that is.

(Ones that affect other women — body, mind, & soul).

$100 from each PARTICIPANT of The Bay will go toward:

STORIES FOUNDATION

SUPPORTING WOMEN & GIRLS IMPACTED BY HUMAN TRAFFICKING

We are proudly a GIVE-BACK BUSINESS and regularly use our “Giving Vault” to support organizations that align with our heart, which often includes Stories Foundation (above), World Vision (funding women who need small business loans in developing countries), and other local charities that directly impact women & children.

We’re delighted that serving big-hearted women like YOU gives us this opportunity to pass on this genuine love!

Have questions?

Of course you do! So very happy to help…

(Click on any given question in our FAQ below to pull down an answer).

And when you apply — there’s room to list any questions or concerns there too, or request a no-pressure connect call to get them answered (if that feels good to you).

FAQ section:

 

+ What type of business is this for?

Even though we gear more toward helping entrepreneurs with original products & services (like coaches, accountants, therapists, creatives, wellness professionals, bookkeepers, etc), we have also helped women in direct marketing businesses or under umbrella brands (like insurance, etc) who are open to building out their own brand story and online presence (around their own interests) and letting their product be seen as a side-accent (ultimately making their new followers more curious, excited, and ready to invest). If you have questions about whether your product or service is a good fit for this program, mention it in the application.

+ When does the program start?

We generally get our next round of women settled into The Bay near the beginning of the following month and give you access to an intro training so you are prepared & excited for what to expect.

+ What are the stages of this program?

  • We lay out “Monthly Maps” for you inside The Bay that map out the most ideal route, but you can also work at your own pace. There is built-in "downtime" so you can stay caught up, or work hard then pause for awhile... such is life!
  • **Deep root planting:** The first part of the program is leaning into the modules and coaching calls for learning and reflecting so you can cultivate the deep foundations of your refreshed target audience and compelling brand story.
  • **Action-taking:** The middle of the program involves more of the implementing and project work (& eventually using your team services based on what's included in your membership). This will entirely depend on what your business needs updated -- but you will potentially work on new messaging, design elements, and a social / marketing path.
  • **Outward Implementing:** The last third of the program is meant to set you up for more actively using your chosen marketing elements, putting your brand story out into the world, refining your online presence, and beginning to see what good things grow from there! (email list growth, social growth, collaborations, new projects or offers, etc)
  • **Downtime & catch-up weeks:** We’ve built in time both throughout the program and at the end for you to “catch up” and finish strong with time to ask questions and tweak the projects you’re working on.
  •  
     

    Some final kind words from women I’ve supported in business — both inside and outside The Bay.